About Us

Muskoka Born. 
Canadian Made.

Built in cottage country, by people who live it.

Muskoka Master Baiters was built on a simple idea: create gear that represents the lifestyle we actually live. Early mornings on the water. Long days under the sun. Evenings on the dock with good people and no rush to be anywhere else.

We started this brand to bring that feeling into something you can wear. Clean, quality apparel inspired by fishing, cottage country, and northern living — with designs that range from classic and understated to bold when the moment calls for it.

Founded by Coree and his partner Lisa, Muskoka Master Baiters is a reflection of the life we’ve built together in cottage country.

We love the pace, the people, and the feeling of being surrounded by water and wilderness. Living here has changed how we look at everything, and this brand is our way of holding onto that and sharing it. Every piece we put out is inspired by the place that shaped it.

This isn’t fast fashion. Every drop is limited, intentional, and made for those who get it.

If you know, you know.

Welcome to Muskoka Master Baiters.

Built With Purpose

That mindset doesn’t stop at design — it carries through to how every piece is made. Quality matters. Where it’s made matters. And who makes it matters.

The MMB Standard

At Muskoka Master Baiters, we believe that "Canadian Made" isn’t just about where a tag is sewn — it’s about the work put in right here on our home turf. To bring you the most rugged gear for the lake, we work with two of the country’s heaviest hitters in apparel: Canada Sportswear and AJM International. While the global nature of textiles means some raw materials are sourced from beyond our borders, we make it our mission to keep the heart of our business right here.

We aren’t interested in cheap, generic blanks that fall apart after one season on the water. By working with established Canadian suppliers, we ensure that every piece of gear we finish supports a Canadian supply chain and meets the standards of the North. We’re a local brand through and through, and everything we do is driven by the goal of keeping as much of our process, labour, and hustle within Canada as possible.

When you wear Muskoka Master Baiters, you’re wearing gear that was designed, perfected, and finished by hands that know these lakes as well as you do.